Edit & Post Producer - Toby Abbott
Resume
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January 2024 - Present
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January 2024 - Present
Co-founded Square Peg Edit to deliver bespoke editorial and post production services for advertising agencies, brands, and production companies.
Range Rover ‘SV Carbon’ - Rascal Studios - Accenture
Lego ‘Smart Play’ - Blink Ink - OLA
Google ‘Anthem’ - Uncommon
AWS ‘Formula 1’ - Rascal Studios - Joint London
Schwarzkopf ‘For Every You’ - E+P - Heimat TBWA
Patek Philip - Merman Branded - Leagus Delaney
Samsung Tab AI - E+P Films - Cheil Germany
Aveeno - Octopus Inc -
World Gold Council - Omnicom Studios - AMV BBDO
Syoss - E+P Films- Heimat TBWA
Avon - Starling Films - Wunderman Thompson
Killers - Merman
Tails.com - Riff Raff - The Or London
Aldi ‘Easter’ - Riff Raff - McCann Manchester -
September 2020 - February 2023
Oversight of the company, staff and work carried out throughout offline, colour and online.
EA Sports FIFA 23 - Blink - Weiden+Kennedy
CocaCola - The Drop - AKQA - CocaCola Channel
Amazon Alexa - Pompeii - Biscuit - Droga5
Depeche Mode - Ghost Again - Merman
Sky Glass - A Smarter TV - Canada
Toyota - Happiness Lies Beyond -Iconoclast - The&Partnership
British Airways - Uncommon
Brioni -
Google - Anthem 2021 - Uncommon
What 3 Words - Smuggler - Neverland -
September 2014 - September 2020
Oversight of the company, staff and work carried out throughout offline, colour and VFX.
U2 - Joshua Tree Tour Backgrounds -
Specsavers - Rattling Stick - Specsavers
Spectre Titles James Bond - Rattling Stick
Tesco - Rattling Stick -
Ovo - Biscuit Films -
Nissan - RSA - TBWA -
2009 - 2014
Co-founded Four Walls, a talent-driven production and post production company delivering editorial, grading, VFX, finishing and production services for commercial and short form branded content.
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2008 - 2009
Oversaw production department, re structured quoting and billing process addressing critical sales quoting and production shortfalls, designed and oversaw implementation of dailies workflow for Hurt Locker, National Treasure Book of Secrets (London).
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2007 - 2008
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2005 - 2007
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1999 - 2005
BIO
A highly experienced Edit Producer, Post Producer, Manager and Post Production consultant with over thirty years’ experience delivering high-end content across film, television and advertising.
He has worked at the forefront of UK post production, leading projects across digital-first campaigns, commercials, branded content and music videos, as well as long-form programming including broadcast drama, documentaries and feature films. This breadth of experience gives him a clear understanding of how to scale post-production workflows across different formats, platforms and delivery requirements.
Toby has held leadership roles at some of Soho’s leading post houses, including Cut+Run, The Quarry, Rushes and Blue, where he managed editorial and finishing teams, oversaw complex post pipelines, and delivered work for global brands, agencies and studios. He is experienced across the full post-production process—from pre-production planning through to final delivery—and is known for bringing structure, clarity and momentum to fast-paced projects.
Alongside hands-on post producing, Toby has extensive experience in post-production operations, including scheduling, budgeting, team management and workflow design. He has overseen the build and technical installation of post-production facilities, and works comfortably across editorial, VFX, grading and finishing environments.
He was elected by industry peers to the council of the Advertising Producers Association (APA), contributing to industry standards including the APA Editorial Contract.
More recently, Toby has expanded into workflow innovation and automation, developing an AI-driven platforms and automations focused on improving how creative talent and post-production resources are connected. He is particularly interested in how automation can increase efficiency and scalability, while maintaining the craft, collaboration and storytelling that define great work.
Toby works with agencies, production companies, brands to deliver post-production that is both creatively strong and operationally robust.